By Adebola Isimijola, Lagos

Jamara Home has launched its “Naija World Cup Champion” campaign, offering discounted prices on home appliances and electronics to enable Nigerians upgrade their home entertainment experience during the closing stages of the ongoing global football tournament.

In a statement issued by its Media Executive, Cyrena Novia, the company said the campaign, which runs from June 23 to July 13, is available at all Jamara Home stores nationwide and through its online platform.

The company said the promotion features discounts on a range of products, including Smart TVs, sound systems, refrigerators, air conditioners, fans and power solutions, aimed at enhancing football viewing experiences in homes across the country.

According to the statement, the campaign was inspired by the passion Nigerians have for football and the role home appliances play in creating a comfortable matchday atmosphere for families and friends.

Speaking on the initiative, the Head of Marketing at Jamara Home, Oluwatomi Faniran, said the company introduced the campaign to make football viewing more enjoyable for customers.

“Football season in Nigeria isn’t just watched, it’s lived. People plan their homes and days around it. We wanted to give Nigerians a real reason to upgrade the things that make every matchday better, from enjoying clearer viewing experiences to creating the perfect atmosphere for every game. This campaign is about bringing comfort, convenience, and excitement closer to every football fan,” Faniran said.

The company urged customers to take advantage of the offers before the campaign ends on July 13 by visiting any of its stores nationwide or shopping through its official website.