By Adebola Isimijola, Lagos
Leading food and beverage company, Rite Foods Limited, has reaffirmed its commitment to promoting Nigeria’s cultural heritage through its sponsorship and participation in the 2026 Ojude Oba Festival held in Ijebu-Ode, Ogun State.
The company, known for its portfolio of award-winning food and beverage products, added colour and excitement to the annual cultural celebration by providing refreshments and engaging activities for thousands of participants and visitors.
Speaking during the festival, the Managing Director of Rite Foods Limited, Seleem Adegunwa, said the company’s support for the event underscores its dedication to preserving the cultural values and traditions of the Ijebu people.
“The Ojude Oba Festival represents unity, heritage, and community spirit. As a proudly Nigerian company with deep roots in Ijebu-land through our operations in Ososa, we remain committed to supporting initiatives that preserve our culture and strengthen the bonds that connect our people,” Adegunwa said.
The 2026 edition of the festival, themed “Ojude Oba 2026: Celebrating the Legacy of Oba Sikiru Kayode Adetona,” honoured the late Awujale of Ijebu-land, Oba Sikiru Kayode Adetona, for his contributions to the development of Ijebu-land and Nigeria.
Also speaking, the Brand Manager of Fearless Energy Drink, Olaniyi Aderuku, described the relationship between Rite Foods and the people of Ijebu-land as one founded on shared values and mutual growth.
“Our connection with Ijebu-land is built on shared values and mutual growth. We believe in celebrating the identity of the people and contributing meaningfully to the preservation of their cultural heritage,” he said.
According to Aderuku, the values of Fearless Energy Drink align with the spirit of the festival.
“Ojude Oba embodies fearlessness in many forms—from its spectacular fashion and horsemanship displays to the creativity, confidence, and pride of a people who continue to honour their heritage while embracing the future,” he stated.
A major attraction at the festival was the energetic performance by the Rite Foods activation team, which entertained guests and further enlivened the celebration.
Visitors to the company’s pavilion were treated to a variety of products, including Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, Fearless Energy Drink, and a range of sausage products manufactured by the company.
Meanwhile, Ogun State Governor, Prince Dapo Abiodun, reiterated his administration’s support for the festival and commended the various Regberegbe groups and families whose participation has sustained the event over the years.
The governor also praised corporate organisations for supporting the festival and acknowledged the efforts of the Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa Musawa, in promoting tourism development across the country.
Describing Ojude Oba as a symbol of religious harmony, peaceful coexistence and communal unity, Abiodun noted that the festival has grown into a significant platform for tourism, economic development and cultural pride.
“The people of Ijebu-land deserve commendation for their unity, resilience, and commitment to preserving our rich cultural heritage for future generations,” the governor said.
Rite Foods Limited said it remains committed to innovation, sustainability and social impact, adding that the company has continued to receive recognition from reputable institutions for its contributions to Nigeria’s fast-moving consumer goods industry.
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