Rite Foods Felicitates Muslims on Eid al-Kabir, Urges Unity, Sacrifice

By Adebola Isimijola, Lagos

Rite Foods Limited has felicitated Muslim faithful across Nigeria and beyond on the occasion of the Eid al-Kabir celebration, urging Nigerians to embrace the virtues of sacrifice, gratitude, love and unity associated with the festival.

In a statement issued by the company, the Managing Director of Rite Foods Limited, Seleem Adegunwa, said Eid al-Kabir remains a period for reflection on the values of selflessness, compassion and resilience as exemplified by Prophet Ibrahim.

According to him, the celebration goes beyond festivities, stressing that it is also a time for families and communities to strengthen bonds and share joyful moments together.

“Apart from the festivities, Eid is a time for sharing joyful moments with loved ones, creating memories, and strengthening bonds, moments that Rite Foods is proud to be a part of through its refreshing and quality product offerings designed for every occasion,” Adegunwa stated.

He added that the company remains committed to offering products that complement celebrations and shared experiences among consumers.

The statement noted that the company’s products include the 13 variants of Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, Fearless Energy Drink, Rite Spicy Beef Sausage, Bigi Beef Sausage and Bigi Flex Sausage.

Also speaking, the Head of Corporate Affairs and Sustainability, Ekuma Eze, called on Nigerians to continue to uphold the values of peace, generosity and unity during and after the Eid season.

According to Eze, “Eid al-Kabir is a period that reminds us of the importance of faith, sacrifice, and humanity. At Rite Foods, we remain committed to enriching everyday experiences by providing quality brands that bring people together around moments of happiness and celebration.”

The company further stated that it has continued to receive recognition for its commitment to sustainability, innovation and social impact through awards such as the SISA Awards, SERAS Awards and the Edge Awards.