Promasidor Woos Entrepreneurs Into Distribution Network

By aAdebola Muili

Promasidor Nigeria has invited established entrepreneurs and business owners across the country to join its distribution network and build sustainable businesses around some of its leading consumer brands.

The initiative, tagged “Build Your Business with Promasidor,” is targeted at entrepreneurs with the financial and operational capacity, infrastructure and ambition to operate and expand distribution businesses in selected territories across Nigeria.

According to a statement issued by the company’s Media Executive, Adejoke Salami, successful partners will have the opportunity to distribute Promasidor’s portfolio of brands, including Cowbell, Miksi, Loya, Kremela, Onga, Twisco and Top Tea.

The company said the initiative is designed not only to expand its distribution network but also to establish sustainable partnerships capable of driving market growth, improving product availability and delivering long-term profitability for both the company and its partners.

The Chief Executive Officer of Promasidor Nigeria, François Gillet, said the company was seeking entrepreneurs who understand their respective markets and possess the capacity and ambition to build their businesses over the long term.

Gillet said, “Nigeria has a strong and dynamic entrepreneurial community, and we believe there is an opportunity to build even stronger and more profitable businesses together.

“Through this initiative, we are looking to partner with entrepreneurs who have the experience, infrastructure and ambition to grow with us. We bring strong, trusted, and fast-growing brands with an established route-to-market system, while our partners bring local market knowledge, business expertise, and the drive to succeed.”

Promasidor said prospective partners must have adequate working capital, warehousing and logistics capabilities, as well as the ability to develop direct distribution channels to traditional and modern retailers in addition to the wholesale market.

It added that partners would be supported by its experienced sales force and dedicated human and operational resources to help them establish and manage effective distribution routes.

The company encouraged interested businesses to express their interest by completing the Expression of Interest form through the QR code provided in its campaign materials or by contacting ng.db.enrollment@promasidor.com.