Fearless backs emerging talents at Felabration 2026

By Adebola Muili

Fearless Energy Drink has provided a platform for emerging Nigerian performers to showcase their talents through rap, music and dance competitions at Felabration 2026, the annual festival celebrating the legacy of Afrobeat legend Fela Anikulapo-Kuti.

The week-long festival, held at the New Afrika Shrine in Lagos, featured competitions and musical performances aimed at promoting creativity and providing upcoming entertainers with opportunities to reach wider audiences.

The festival, themed “Who Are You?”, celebrated individuality, identity and self-expression, values that align with Fearless Energy Drink’s “I CAN, I AM” philosophy.

The rap competition featured Albright, Owocho, TonyCanon, Kashvegas, Ihuneyo, Marshal and Evergreen, while Lufemi & D Afrikanas, Tobi Majeek and Da Seed, Scott Martins and The Electrified, and Afroblackish were among the performers who entertained audiences.

The performances blended contemporary sounds, hip-hop and Afrobeat, reflecting the diversity of Nigeria’s music scene and providing a platform for emerging artists to display their creativity.

In a statement made available to journalists, Brand Manager of Fearless Energy Drink at Rite Foods Limited, Olaniyi Aderuku, said the festival provided an opportunity to connect the brand’s philosophy with a cultural platform that encourages originality and creative expression.

“Fearless is built around the spirit of ‘I CAN, I AM’—believing in yourself, owning your individuality and having the confidence to express who you are. Felabration embodies much of that spirit,” Aderuku said.

He said Fela was unapologetically himself and used his music to challenge conventions and encourage people to express their convictions.

“Supporting a festival that celebrates this legacy, while providing a platform for emerging talents, is a natural fit for Fearless,” he added.

Aderuku said the brand would continue to explore opportunities to engage consumers through entertainment and cultural experiences that reflect its values and strengthen its connection with audiences.

Through its participation, Fearless Energy Drink supported activities that brought music lovers and performers together, with its Fearless Classic and Fearless Red Berry variants featured at the festival.

Felabration continues to celebrate Fela’s influence on music and society, preserving his legacy of artistic freedom, social justice, equality and self-expression.