Jamara Home Launches Back-to-Smart-Living Campaign

By Adebola Muili

Jamara Home has launched a three-week “Back to Smart Living” campaign aimed at helping Nigerian households upgrade home appliances and improve comfort and convenience as the year enters its final quarter.

The campaign, which runs from September 22 to October 12, 2026, is available at Jamara Home showrooms nationwide and through its online platform, with special prices on a range of home and lifestyle products.

The company said the initiative was designed to meet the needs of households returning to regular school, work and family routines, with products covering televisions, refrigerators and freezers, air conditioners, washing machines, audio systems, cooking appliances and power backup solutions.

According to Jamara Home, the campaign features products from more than 30 globally recognised brands, providing customers with various options for replacing ageing appliances or making practical improvements to their homes.

Head of Marketing, Jamara Home, Oluwatomi Faniran, said the timing of the campaign reflected the period when many households reassess their domestic needs after the resumption of regular routines.

“There is a point in the year when people naturally start looking around their homes differently. The routines are back, the year is moving quickly, and those little things that have been put off suddenly become priorities,” Faniran said.

She added that the company created the campaign to give customers an opportunity to address such needs ahead of the end-of-year rush.

Beyond the promotional prices, Jamara Home said customers shopping during the campaign would continue to benefit from manufacturer warranties and its after-sales support services.

The company said its network of showrooms and online platform provides households and businesses with access to genuine electronics and home appliances from leading international brands, backed by manufacturer warranties and after-sales service.

Its product portfolio includes televisions, refrigerators, freezers, audio systems, gas cookers, other cooking appliances, air conditioners, washing machines and power solutions.

Jamara Home also said all products sold through its platform are genuine and sourced from trusted distributors, with applicable manufacturer warranties provided to customers.

The company said the Back to Smart Living campaign was intended to help households address pending appliance replacements and make practical upgrades that could improve everyday routines as the year progresses.